An E-Commerce Director
With our App we help hotels to generate additional revenue by presenting their guests with personalised recommendations for attractive offers from external service partners. Become part of our dynamic team and work together with us on innovative solutions.
Responsibilites
You are responsible for the conception, planning and implementation of actions, measures and campaigns to activate and retain our POCO customers
You are responsible for the further development and individualization of customer journeys as well as the application of best practice methods to consistently align campaigns with customer needs
You take over the control and management of external service providers and agencies
You will continuously monitor success based on KPIs and reports to ensure that the campaigns have a lasting effect
You will continuously carry out targeted optimization of different types of online campaigns with a focus on lead generation, from paid social to email marketing
Initiate commission strategies for B2B partners and affiliates, develop pricing catalogue for B2C partners based on listings , highlights or ranking.
In charge of the full CRM, lifecycle marketing and/or existing customer management – especially churn prevention and retention
In charge of members’ data analytics, segmentation and digital marketing performance
Lead and manage the team of marketing, CRM data management and content copy writers
You are responsible for the conception, planning and implementation of actions, measures and campaigns to activate and retain our POCO customers
You are responsible for the further development and individualization of customer journeys as well as the application of best practice methods to consistently align campaigns with customer needs
You take over the control and management of external service providers and agencies
You will continuously monitor success based on KPIs and reports to ensure that the campaigns have a lasting effect
You will continuously carry out targeted optimization of different types of online campaigns with a focus on lead generation, from paid social to email marketing
Initiate commission strategies for B2B partners and affiliates, develop pricing catalogue for B2C partners based on listings , highlights or ranking.
In charge of the full CRM, lifecycle marketing and/or existing customer management – especially churn prevention and retention
In charge of members’ data analytics, segmentation and digital marketing performance
Lead and manage the team of marketing, CRM data management and content copy writers
Requirements
At least four years of relevant professional experience in CRM, lifecycle marketing and/or existing customer management – especially churn prevention and retention
Several years of experience in the fields of digital marketing and CRM, ideally also in customer data and analytics
Successfully completed education in the field of marketing/business administration with a focus on e-business/e-commerce/online marketing and/or at least 5 years of practical experience
Leadership experience, also with decentralized teams
Experience in the conception, introduction and implementation of a CRM model and customer segmentation
Affinity to web design and usability
Distinct customer orientation
Very good organizational talent combined with flexibility and structure
Good skills in dealing with details and strategy
High sense of responsibility
Good knowledge of English, spoken and written
At least four years of relevant professional experience in CRM, lifecycle marketing and/or existing customer management – especially churn prevention and retention
Several years of experience in the fields of digital marketing and CRM, ideally also in customer data and analytics
Successfully completed education in the field of marketing/business administration with a focus on e-business/e-commerce/online marketing and/or at least 5 years of practical experience
Leadership experience, also with decentralized teams
Experience in the conception, introduction and implementation of a CRM model and customer segmentation
Affinity to web design and usability
Distinct customer orientation
Very good organizational talent combined with flexibility and structure
Good skills in dealing with details and strategy
High sense of responsibility
Good knowledge of English, spoken and written